Some thoughts on how "The Thoughts" could be developed

I've been thinking about how this interactive product could be developed or taken further at a later stage. One idea I've been looking into and experiencing on the net is the idea of an interactive community. Where different users across the world wide web could communicate and interact in various ways. Three examples I have viewed and evaluated to some extent are listed below with my thoughts.

1. 7 Years Later - interactive film advertisement which as a community area where users/creators can upload and exchange their own versions of the film to others, which I find interesting and useful on various levels in terms of communication and interaction.

2. Orange Talking Point site where you can vote for a word and voice your oppinions and try to interact with Orange and shape their views etc. This like above is a commercial idea to get people involved and to get email addresses and new customers eventually. Maybe a bit of a marketing gimmick to some extent. However the technology and simplicity of the idea is great and again its something that gets the user involved and interacting/communicating in an interesting innovative way.





3. Coke Creator site which allows you to create your own Coke poster. From a creative and educational viewpoint this is a great way again to get people involved and to develop skills etc. Like above it is about this Generation Content marketing idea - getting consumers to produce content for the Brand, therefore developing a relationship with the Brand etc etc. It contains great working, usable, dynamic, intuitive and fluid interaction. You have the option to upload and send your poster, which could be interesting in terms of evaluating work etc as well.







The sites are bookmarked on my Del.icio.us.

In terms of "The Thoughts". It could be developed with options for the users/viewers to upload their own thoughts to the narrative/animations and therefore changing the sequences or advancing the narrative etc, or more simply adding evaluative comments about the film etc. This is food for thought, but I would have to develop my php/database skills a lot more or employ someone to do this.